CIRCANA.COMManage supplier listing
Market intelligence firm (merger of IRI and NPD) selling retail point-of-sale and consumer panel data, market research, and industry analysis across CPG and general merchandise categories; homepage content is thin but confirms consumer data and market-measurement offerings.
Datasets
1US-centric retail POS + consumer panel market measurement: $5.8T consumer spend tracked, 42M CPG/GM items, 477K stores; Liquid Data Go activation tier links 120M+ US households to store-level data for shopper/store targeting
Scale 42M actively tracked CPG & GM itemsCoverage Consumer StaplesTickers PG · KO · PEP
Sample, licence terms, pricing and eval results when Circana publishes them. Until then, discover alternatives today with a 7-day trial.
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What buyers ask about Circana, answered from this page.
What does Circana do?
Market intelligence firm (merger of IRI and NPD) selling retail point-of-sale and consumer panel data, market research, and industry analysis across CPG and general merchandise categories; homepage content is thin but confirms consumer data and market-measurement offerings.
What data does Circana offer?
Circana offers (retail POS & consumer panel market-measurement platform) — 42M actively tracked CPG & GM items; 477K stores; $5.8T global consumer spend tracked; 120M+ U.S. homes connected to store-level data.
What does Circana cover?
Coverage spans US; CPG (food, beverage, beauty), general merchandise, foodservice, retail.
How do I get a sample from Circana?
The supplier's own access route is a contact form. Request a sample through Brickroad to start.
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