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Channelplay Limited — Retail field-force generated store-level data: visual merchandising audit results, SKU/share-of-shelf availability, secondary sales tracking, and mystery-shopping/retail-audit data collected across 60,000+ stores in 3,500+ Indian towns via an outsourced sales/audit workforce. Large-scale Indian retail/channel services company — 9,000 employees, 60k+ stores covered for merchandising, 2.5 lakh (250,000) stores audited historically, 12k+ field staff, 40-50+ brand clients. Use cases: Retail execution and share-of-shelf benchmarking, distribution/channel performance analytics…
Datasets
1Retail field-force generated store-level data: visual merchandising audit results, SKU/share-of-shelf availability, secondary sales tracking, and mystery-shopping/retail-audit data collected across 60,000+ stores in 3,500+ Indian towns via an outsourced sales/audit workforce
Scale ~150Coverage Industrials · Consumer DiscretionaryAsset class Equities
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What buyers ask about Channelplay Limited, answered from this page.
What does Channelplay Limited do?
Channelplay Limited — Retail field-force generated store-level data: visual merchandising audit results, SKU/share-of-shelf availability, secondary sales tracking, and mystery-shopping/retail-audit data collected across 60,000+ stores in 3,500+ Indian towns via an outsourced sales/audit workforce. Large-scale Indian retail/channel services company — 9,000 employees, 60k+ stores covered for merchandising, 2.5 lakh (250,000) stores audited historically, 12k+ field staff, 40-50+ brand clients. Use cases: Retail execution and share-of-shelf benchmarking, distribution/channel performance analytics…
What data does Channelplay Limited offer?
Channelplay Limited offers (Alternative, Supply Chain) — ~150,000+ store visits per month across 60,000+ stores (visual merchandising program alone), plus a cumulative 250,000 stores audited historically — implying millions of store-visit/audit records generated to date.
What is Channelplay Limited's data used for?
Retail execution and share-of-shelf benchmarking, distribution/channel performance analytics, secondary sales (sell-through) trend tracking, and consumer goods market intelligence across Indian general trade and modern trade retail
What does Channelplay Limited cover?
Coverage spans APAC; Human Resource & Employment Services, Broadline Retail; alternative, supply_chain; equities.
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