Retail field-force generated store-level data

Name: Retail field-force generated store-level data: visual merchandising audit results, SKU/share-of-shelf availability, secondary sales tracking, and mystery-shopping/retail-audit data collected across 60,000+ stores in 3,500+ Indian towns via an outsourced sales/audit workforce
Creator: Channelplay Limited

CHANNELPLAY LIMITEDManage supplier listing

Retail field-force generated store-level data: visual merchandising audit results, SKU/share-of-shelf availability, secondary sales tracking, and mystery-shopping/retail-audit data collected across 60,000+ stores in 3,500+ Indian towns via an outsourced sales/audit workforce

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Brickroad customers

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Coverage

Universe, instruments and categories.

Industry: Human Resource & Employment ServicesBroadline Retail
Instruments: equities
Categories: AlternativeSupply Chain
Regions: APAC
Sample tickers: HINDUNILVR.NSITC.NSDABUR.NSSUNPHARMA.NSTATACONSUM.NS

Dataset card

Type: not stated
Format: Tabular (SFA/CRM/DMS platform data) plus geotagged in-store photos from merchandising audits
Volume: ~150,000+ store visits per month across 60,000+ stores (visual merchandising program alone), plus a cumulative 250,000 stores audited historically — implying millions of store-visit/audit records generated to date
Users: N/A — B2B retail services company, not a registered-user consumer product; workforce/client base includes 12,000+ field staff and 40-50+ brand clients (not a registered-user metric)
History: not stated
Update frequency: not stated
Growth: Active — large current-scale operations (9,000 employees, ongoing brand partnerships) combined with a recently added Gen-AI-powered HRMS product (1Office) indicating ongoing product/tech investment
Launched: est. Channelplay founded ~2004-2008 (established retail/channel-enablement firm with 9,000 employees implies a long multi-decade operating history typical of India's retail services sector; exact founding date not stated on page)
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

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