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FIRE (FIREGROUP GmbH) — Structured B2B wholesale transaction and behavioural data from live construction-materials distribution: every buyer interaction on FIRE's portal, sales app, digital showroom and remote-selling channels, captured across six categories (views/search, comparison, size/variant selection, order mix and timing, abandoned selections, engagement metrics) and joined to ERP order, stock and logistics data through 250+ connectors. Derived into six intelligence layers: rotation velocity per SKU/channel/specification class, promotional pre-order uptake, dealer gained/lost/at-risk,…
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Structured B2B wholesale transaction and behavioural data from live construction-materials distribution: every buyer interaction on FIRE's portal, sales app, digital showroom and remote-selling channels, captured across six categories (views/search, comparison, size/variant selection, order mix and timing, abandoned selections, engagement metrics) and joined to ERP order, stock and logistics data through 250+ connectors. Derived into six intelligence layers: rotation velocity per SKU/channel/specification class, promotional pre-order uptake, dealer gained/lost/at-risk, channel divergence, specification-class signals, session engagement. Latent asset is the abandon-and-compare layer plus project-based order structure - sell-through and specification-substitution signal that manufacturer ERPs cannot see.
Coverage Industrials · Information TechnologyAsset class EquitiesTickers SWM · ZEN · RDIL.SW
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FIRE (FIREGROUP GmbH) — Structured B2B wholesale transaction and behavioural data from live construction-materials distribution: every buyer interaction on FIRE's portal, sales app, digital showroom and remote-selling channels, captured across six categories (views/search, comparison, size/variant selection, order mix and timing, abandoned selections, engagement metrics) and joined to ERP order, stock and logistics data through 250+ connectors. Derived into six intelligence layers: rotation velocity per SKU/channel/specification class, promotional pre-order uptake, dealer gained/lost/at-risk,…
FIRE (FIREGROUP GmbH) offers (Alternative, Supply Chain, Sentiment) — Not published. Structured event + order data across six session categories per buyer interaction, plus ERP order/stock/logistics joins, for FIREGROUP's tenant brands across 27 wholesale industries, with the construction-materials subset covering roofing, timber, fixings, insulation and facade families. Request further research - FIRE discloses no record count, dealer count or GMV, and volume is tenant-bounded rather than platform-wide..
Building-materials demand forecasting and production allocation (the vendor's stated dead-stock reduction use); specification-shift tracking for insulation, roofing and facade products before it shows in shipped units; promo-uplift and elasticity modelling with channel conditioning; dealer churn and account-risk models; preference / substitution modelling from comparison-and-abandonment pairs for assortment and recommendation training; sustainability-demand measurement via EPD-download-to-order conversion; DACH construction-cycle nowcasting by material family and month.
Coverage spans Europe, US; Building Products, Application Software; alternative, supply_chain, sentiment; equities.
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