Consent-linked, SKU-level cross-retailer household purchase panel

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Consent-linked, SKU-level cross-retailer household purchase panel: full itemized order histories (product, brand, variant, size, price, quantity, retailer, order date) volunteered by opted-in consumers who link their retail and email accounts, joinable to self-declared loyalty and survey responses. The delivered artifact here is a 24-month, eight-state cohort study splitting the panel into loyal vs. non-loyal households and computing category share-of-wallet, penetration, order cadence and average order value.