Programmatic pay-for-performance job-advertising performance panel

APPCAST, INC.buyer room · privateManage buyer room

Programmatic pay-for-performance job-advertising performance panel: the 2024 U.K. edition analyses 2023 campaign data from 200+ UK employers comprising 11.5 million ad clicks and 690,000 applications (CPC/CPA campaigns only, duration-based postings excluded), benchmarked by job function, source, device and day-part — cost-per-click, cost-per-application, click-to-apply conversion rates, apply-rate-by-device and timing patterns. The report also carries macro sections (employment growth, salary growth) and the underlying exchange (Appcast Job Ad Exchange) processes recruitment ad auctions at global scale beyond the UK sample.