Appcast, Inc.

Appcast, Inc. — Programmatic pay-for-performance job-advertising performance panel: the 2024 U.K. edition analyses 2023 campaign data from 200+ UK employers comprising 11.5 million ad clicks and 690,000 applications (CPC/CPA campaigns only, duration-based postings excluded), benchmarked by job function, source, device and day-part — cost-per-click, cost-per-application, click-to-apply conversion rates, apply-rate-by-device and timing patterns. The report also carries macro sections (employment growth, salary growth) and the underlying exchange (Appcast Job Ad Exchange) processes recruitment a…

Appcast, Inc. offers (Alternative, Sentiment, Fundamental) — UK edition: 11.5M clicks, 690K applications, 200+ employers for one year. The exchange's global programmatic job-ad auction flow implies billions of impression events and tens of millions of clicks annually across all markets (impressed volume is not printed; the click/application figures are).

Recruitment-ad-spend as a high-frequency hiring-demand alt-signal (ad demand precedes hires by weeks); labour-cost inflation read via cost-per-application trends by job function — a direct measure of how expensive it is to hire each role type; channel-effectiveness data for workforce and marketing budgets; consumer-spending cross-reads (job-ad volume correlates with sector confidence); training data for ad-auction bidding and conversion-rate models; competitive intelligence on named employers' hiring intensity and geography.

The data is with 10 years of history.

Coverage spans US, UK; Agencies; alternative, sentiment, fundamental; equities.