Data-cooperative consumer graph

ALLIANTINSIGHTbuyer room · privateManage buyer room

Data-cooperative consumer graph: a people-based intelligence fabric where multichannel marketer members pool first-party records across TV, in-store purchase, online, email, social, direct mail and catalog, then Alliant resolves them into three commercial databases — PeopleCore (predictive consumer intelligence), PurchaseCore (consumer purchase-behavior), and ProfessionalsCore (B2B2C intelligence). The asset is the co-op's cross-member, identity-resolved merge: observed transaction/purchase records plus psychology/attitudinal overlays, exposed as enrichment fields, predictive scores and custom audiences for activation in DSPs, SSPs, social platforms and clean rooms. Members' first-party CRM data is enriched in and out, so the graph compounds with each member's contribution.