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Alliant (Alliant Insight / AnalyticsIQ) — Data-cooperative consumer graph: a people-based intelligence fabric where multichannel marketer members pool first-party records across TV, in-store purchase, online, email, social, direct mail and catalog, then Alliant resolves them into three commercial databases — PeopleCore (predictive consumer intelligence), PurchaseCore (consumer purchase-behavior), and ProfessionalsCore (B2B2C intelligence). The asset is the co-op's cross-member, identity-resolved merge: observed transaction/purchase records plus psychology/attitudinal overlays, exposed as enri…
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Data-cooperative consumer graph: a people-based intelligence fabric where multichannel marketer members pool first-party records across TV, in-store purchase, online, email, social, direct mail and catalog, then Alliant resolves them into three commercial databases — PeopleCore (predictive consumer intelligence), PurchaseCore (consumer purchase-behavior), and ProfessionalsCore (B2B2C intelligence). The asset is the co-op's cross-member, identity-resolved merge: observed transaction/purchase records plus psychology/attitudinal overlays, exposed as enrichment fields, predictive scores and custom audiences for activation in DSPs, SSPs, social platforms and clean rooms. Members' first-party CRM data is enriched in and out, so the graph compounds with each member's contribution.
Scale Substantial: a co-op pooling purchaseFrom 10 yearsCoverage Communication Services · Information Technology
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Alliant (Alliant Insight / AnalyticsIQ) — Data-cooperative consumer graph: a people-based intelligence fabric where multichannel marketer members pool first-party records across TV, in-store purchase, online, email, social, direct mail and catalog, then Alliant resolves them into three commercial databases — PeopleCore (predictive consumer intelligence), PurchaseCore (consumer purchase-behavior), and ProfessionalsCore (B2B2C intelligence). The asset is the co-op's cross-member, identity-resolved merge: observed transaction/purchase records plus psychology/attitudinal overlays, exposed as enri…
Alliantinsight offers (Alternative, Sentiment, Consumer Behavior) — Substantial: a co-op pooling purchase, TV, email, social, direct-mail and catalog records across a member base of large national marketers implies a graph covering the majority of U.S. adults with many thousands of attributed attributes and outcome events per identity; PurchaseCore plus PeopleCore together imply billions of member-contributed records merged behind the resolved identities..
Cross-channel audience targeting and suppression in DSPs/SSPs/social; first-party CRM enrichment for brands with thin data; propensity/lift model training where the co-op's pooled outcomes provide labeled positives; retail-media network audience extension; credit decisioning supplements (dedicated product line); measurement of offline and TV reach; and — for an ML buyer — a rare labeled set joining behavior with psychographic attitudinal data for preference and response modeling.
The data is with 10 years of history.
Coverage spans US; Interactive Advertising & Marketing Services, Application Software; alternative, sentiment, consumer_behavior; equities.
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