Cross-vertical iGaming affiliate attribution and funnel panel

Cross-vertical iGaming affiliate attribution and funnel panel. The platform tracks the full acquisition path for online casino and sportsbook brands in one admin panel — from affiliate click through registration, first-time deposit and onward wagering — and because it spans both sportsbook and casino products, it can attribute a single acquisition event to revenue realised in a different vertical. Published scale over one 40-day event window (sports-betting brands only, pure casinos excluded): 322M+ unique clicks, 4M new player registrations, 480K first-time deposits, EUR38M sportsbook betting volume and EUR1,420M casino betting volume cross-sold during match breaks, each measured against a preceding 40-day baseline. Cohort analytics segment event-driven sign-ups for post-event value and retention analysis, and the payment system holds affiliate commission and payout records.

Open buyer room →

Sample

Brickroad customers

Sample this dataset before you buy it.

Your sourcing agent asks Affilka and files the sample in your catalog — private to you.

Start 7-day trialNothing is charged until the trial ends.

Coverage

Universe, instruments and categories.

Industry: Application SoftwareCasino and Gaming
Instruments: equities
Categories: AlternativeSentimentFundamental
Regions: USUKAPAC
Sample tickers: DKNGFLUTAGNCF888.LCNS.LARR.BARSILSAK

Dataset card

Type: not stated
Format: Tabular event and funnel records (click → registration → first deposit → wager, keyed to affiliate, publisher, campaign, brand and product vertical) with cohort aggregations, delivered inside a SaaS admin panel with reporting exports; no public API or bulk feed documented
Volume: For one 40-day tournament window on sports-betting brands alone: 322M+ clicks, 4M registrations, 480K first deposits and roughly EUR1,458M of tracked wagering volume across two verticals — so order 10^8 funnel events per event window and order 10^9-10^10 per year across all clients and verticals, including pure casinos which this study excluded.
Users: N/A — B2B software sold to operators and affiliate managers, so end players belong to customer brands. Measured population instead: 4M new player registrations and 480K first-time deposits processed across client brands during a single 40-day tournament window, indicating tens of millions of tracked players across the customer base and full funnel history per player.
History: 5 years
Update frequency: not stated
Growth: Active — publishing original cross-client performance analyses on current events (a World Cup 2026 recap comparing a 104-match window to its baseline), operating a live high-volume platform described as handling billions of parallel actions, and maintaining a 31-person team in Valletta, an iGaming regulatory hub.
Launched: est. 2018-2020 for the platform (corporate record created in 2021, consistent with a product built in the preceding years and relocated/incorporated in Malta around iGaming's regulatory consolidation there); the cross-vertical attribution and cohort-analytics capabilities appear to be later additions reflecting operators' shift from volume to value measurement
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

supplier index read from their site

Affilka has not added their own details yet. Not yet on file:

Dataset
Data dictionary
Coverage
Provenance
Rights & data handling