AFFILKA.COMManage supplier listing
Affilka — Cross-vertical iGaming affiliate attribution and funnel panel. The platform tracks the full acquisition path for online casino and sportsbook brands in one admin panel — from affiliate click through registration, first-time deposit and onward wagering — and because it spans both sportsbook and casino products, it can attribute a single acquisition event to revenue realised in a different vertical. Published scale over one 40-day event window (sports-betting brands only, pure casinos excluded): 322M+ unique clicks, 4M new player registrations, 480K first-time deposits, EUR38M sportsb…
Datasets
1Cross-vertical iGaming affiliate attribution and funnel panel. The platform tracks the full acquisition path for online casino and sportsbook brands in one admin panel — from affiliate click through registration, first-time deposit and onward wagering — and because it spans both sportsbook and casino products, it can attribute a single acquisition event to revenue realised in a different vertical. Published scale over one 40-day event window (sports-betting brands only, pure casinos excluded): 322M+ unique clicks, 4M new player registrations, 480K first-time deposits, EUR38M sportsbook betting volume and EUR1,420M casino betting volume cross-sold during match breaks, each measured against a preceding 40-day baseline. Cohort analytics segment event-driven sign-ups for post-event value and retention analysis, and the payment system holds affiliate commission and payout records.
From 5 yearsCoverage Information Technology · Consumer DiscretionaryAsset class Equities
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What does Affilka do?
Affilka — Cross-vertical iGaming affiliate attribution and funnel panel. The platform tracks the full acquisition path for online casino and sportsbook brands in one admin panel — from affiliate click through registration, first-time deposit and onward wagering — and because it spans both sportsbook and casino products, it can attribute a single acquisition event to revenue realised in a different vertical. Published scale over one 40-day event window (sports-betting brands only, pure casinos excluded): 322M+ unique clicks, 4M new player registrations, 480K first-time deposits, EUR38M sportsb…
What data does Affilka offer?
Affilka offers (Alternative, Sentiment, Fundamental) — For one 40-day tournament window on sports-betting brands alone: 322M+ clicks, 4M registrations, 480K first deposits and roughly EUR1,458M of tracked wagering volume across two verticals — so order 10^8 funnel events per event window and order 10^9-10^10 per year across all clients and verticals, including pure casinos which this study excluded..
What is Affilka's data used for?
Affiliate and publisher quality scoring (which traffic sources produce depositing, retaining players rather than bonus seekers), cross-sell propensity modelling (predicting which sportsbook acquires will generate casino revenue), event-driven demand forecasting and capacity planning around major tournaments, promo and bonus effectiveness measurement with cohort-level value, LTV and payback modelling for acquisition budgets, causal analysis of mega-event effects on discretionary spending, and for external buyers an alternative read on listed gambling operators' customer-acquisition efficiency around events. The most differentiated modelling target is cross-vertical conversion — a genuinely scarce labelled relationship.
How is Affilka's data delivered?
The data is with 5 years of history.
What does Affilka cover?
Coverage spans US, UK, APAC; Application Software, Casino and Gaming; alternative, sentiment, fundamental; equities.
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