iGaming customer engagement & gamification behavioral data

Name: iGaming customer engagement & gamification behavioral data — player retention cohorts, loyalty tier progression, real-time in-session reward response, and Player Engagement Scores aggregated across sportsbook and casino operator clients on Xtremepush's unified CRM/loyalty data layer.
Creator: Xtremepush

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iGaming customer engagement & gamification behavioral data — player retention cohorts, loyalty tier progression, real-time in-session reward response, and Player Engagement Scores aggregated across sportsbook and casino operator clients on Xtremepush's unified CRM/loyalty data layer.

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Sample

Brickroad customers

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Coverage

Universe, instruments and categories.

Industry: Application Software
Instruments: equities
Categories: AlternativeSentiment
Regions: USUK
Sample tickers: DKNGFLTR.LENT.LCZREVO.ST

Dataset card

Type: not stated
Format: Tabular / Multimodal (behavioral event logs, engagement scores, segmentation and mission-completion tags)
Volume: Likely billions of behavioral events per year in aggregate (inferred: CRM/engagement platforms generate event-level telemetry per daily active user across a client base serving millions of end players).
Users: N/A — Xtremepush is a B2B CRM vendor, not consumer-facing; ~130 employees. Aggregate end-player reach across its iGaming operator client base is undisclosed but likely several million registered players in total (inferred from typical iGaming CRM vendor client portfolios).
History: 10 years
Update frequency: not stated
Growth: Active (frequent blog/benchmark content publishing cadence through March 2026, ongoing debt financing round, continued iGaming vertical expansion)
Launched: ~2012 (Dublin-based customer engagement/CRM vendor; earliest industry reporting places founding around this year)
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

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