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WeatherAlpha

WEATHERALPHAA5 · direct accessManage supplier listing

weather- and health-triggered audience segments for programmatic ad targeting (rain/snow/wind, "Very Humid", "Pool Time", seasonal and pollen, plus diabetes/asthma/flu health segments), activated in The Trade Desk and LiveRamp

A sample dataset retrieved from the supplier.

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Universe, instruments and categories.

Categories
audience data segments for programmatic advertising
Regions
US
Sample tickers
TTDRAMPPUBMCRTOMGNIOMC

WeatherAlpha has not added their own details yet. Not yet on file:

  • Dataset
  • Data dictionary
  • Coverage
  • Provenance
  • Rights & data handling