TI

TVision Insights

TVISION INSIGHTSA5 · direct accessManage supplier listing

second-by-second person-level TV attention panel licensed as raw data: visible / attentive / co-viewing seconds per program and per ad, joined to device, CTV app and app-status metadata and household demographics, across all national and major linear channels plus hundreds of CTV apps

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Coverage

Universe, instruments and categories.

GICS sectors
linear televisionconnected TV / streaming appsadvertising and media planning
Instruments
second-by-second viewing eventsattention metrics (visible seconds, attentive seconds, co-viewing seconds)ad and program impression recordsdevice / CTV app metadatahousehold demographics (income, education, household size)
Categories
TV and CTV audience attention measurement data licensing
Regions
US
Sample tickers
TTDROKUNFLXDISCMCSAMGNI

TVision Insights has not added their own details yet. Not yet on file:

  • Dataset
  • Data dictionary
  • Coverage
  • Provenance
  • Rights & data handling