A genuinely scarce asset

TRU COMMERCEManage supplier listing

A genuinely scarce asset: first-party measurement of AI-driven commerce REVENUE, not just visibility. Three linked sources maintained through H1 2026. First, a DACT panel - server-side attribution layers installed on roughly 30 brands that measure AI-driven revenue per agent surface with confidence scores, isolating what the firm calls Dark Agentic Commerce Traffic, i.e. AI-attributable revenue that GA4, Adobe and Mixpanel misclassify as Direct. Second, a labeled query dataset of 2,412 shopping queries submitted monthly to all six major agent surfaces - ChatGPT, Gemini, Perplexity, Rufus, Copilot and Claude - with ranked responses logged and scored. Third, a cross-brand cohort of 85 brands across six direct-to-consumer categories (home, beauty, food and beverage, electronics, fashion, baby) continuously measuring Citation Rank and Share of Voice. Derived outputs include per-surface multipliers against GA4 (median 6.4x cross-surface, Gemini at 11.4x, ChatGPT 6.2x, Copilot 5.6x, Perplexity 4.8x, Claude 3.9x) with ranges and half-over-half trend, ranking-signal weights per surface, cross-agent competition patterns, and agentic revenue share by surface.