TREWUPbuyer room · privateManage buyer room
CPG trade-spend and deduction outcome data generated as workflow byproduct: promotion calendars with deal terms and measured incremental lift per retailer/item, retailer deduction and chargeback records at line-item level with reason codes and dispute outcomes, invoice-to-cash reconciliation (payment terms, early-payment discount usage), and normalized sell-through velocity (units per store per week, shelf presence) joined to the promotion that drove it. The syndicated scan data it displays is licensed in from Circana, NielsenIQ and SPINS and is not the vendor's to resell — the licensable asset is the promotion-to-outcome join and the deduction reason-code history, which no scan-data panel carries.
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