Loyalty-programme behavioural data

Name: Loyalty-programme behavioural data: elite-status match applications and tier-match outcomes, plus the post-match booking behaviour of the matched cohort (segments flown, cabin mix, frequency), layered on group-wide passenger booking, fare and ancillary-purchase records across 320+ destinations.
Creator: Travelupdate

TRAVELUPDATEManage supplier listing

Loyalty-programme behavioural data: elite-status match applications and tier-match outcomes, plus the post-match booking behaviour of the matched cohort (segments flown, cabin mix, frequency), layered on group-wide passenger booking, fare and ancillary-purchase records across 320+ destinations.

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Coverage

Universe, instruments and categories.

Industry: Airlines
Instruments: equities
Categories: AlternativeReference
Regions: Europe
Sample tickers: AIR.PAIAGLHA.DERYAAYUALAALMARH

Dataset card

Type: not stated
Format: Tabular (relational loyalty + booking records; transactional)
Volume: Status-match cohort: 4,000+ applications, ~3,800 tier assignments, 17,500 booked flight segments with cabin class and date stamps (Jan-Aug) from one offer alone. Group-wide: tens of millions of PNRs and loyalty transactions per year across three operating brands.
Users: ~15-20M Flying Blue enrolled members (inferred from publicly reported membership scale of a top-3 European loyalty scheme; not stated on the cited page)
History: 20 years
Update frequency: not stated
Growth: Active — group is publishing quarterly results through 2026, running an airline-retailing platform modernisation programme, and pursuing new capacity/investment opportunities, all of which regenerate the underlying booking and loyalty data continuously.
Launched: ~2005 — Flying Blue launched March 2005 as the merged Air France and KLM loyalty programme (group itself formed 2004); earliest published status-match economics reported in the trade press from 2025-2026.
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

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