Cross-site panel of AI-assistant referral traffic

Name: Cross-site panel of AI-assistant referral traffic: anonymized GA4 session/pageview records from a consented property panel, tagged by AI referral source (claude.ai, ChatGPT, Gemini, Perplexity and their aliases), aggregated daily and normalized to an index, with a post-click evidence layer (landing page + query string, engaged sessions, key events, revenue).
Creator: Trakkr

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Cross-site panel of AI-assistant referral traffic: anonymized GA4 session/pageview records from a consented property panel, tagged by AI referral source (claude.ai, ChatGPT, Gemini, Perplexity and their aliases), aggregated daily and normalized to an index, with a post-click evidence layer (landing page + query string, engaged sessions, key events, revenue).

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Sample

Brickroad customers

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Coverage

Universe, instruments and categories.

Industry: Application Software
Instruments: equities
Categories: AlternativeSentimentReference

Dataset card

Type: not stated
Format: Tabular / JSON time-series (daily index values per AI source, per-property and panel aggregates; landing-page and event breakdowns), exposed via a documented REST API and MCP server
Volume: Daily index series across 2,664 qualifying properties for the Claude panel alone, with parallel panels for ChatGPT, Gemini and other AI sources on the same property base — i.e. thousands of property-days per day, plus per-landing-page and per-event breakdowns; crawler/visibility endpoints add per-property crawl observations.
Users: ~2,664 participating GA4 properties currently contributing Claude-referral data (stated on the index page); platform seats likely low hundreds (self-serve SaaS, 1-person company record)
History: 1 years
Update frequency: not stated
Growth: Active — panel grew from 2,474 to 2,664 contributing properties between the archived payload and the current live page; multiple index pages, public API, MCP server and a published roadmap indicate ongoing build-out.
Launched: ~2025 (product is built on GA4's 'AI Assistant' default channel group, introduced 2025, and on mass consumer AI-search referral volume that post-dates it; company record is recent and unfunded)
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

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