The Insights Family

The Insights Family — Described by the company as the world's largest live data source on Gen Alpha, Gen Z and their parents: a continuously running first-party panel across 22 markets, 4M+ real families, and 5.5B+ data points, tracked continuously among children aged 3-18 alongside their parents. Content spans a deliberately cross-category attention model — the company's premise is that a TV show competes with video games, toys, sport and the creator a child watched at breakfast, so the panel measures the whole consumption set rather than one medium — plus attitudes, brand and character affi…

The Insights Family offers (Alternative, Sentiment, Reference) — 5.5B+ data points (vendor-stated) across 4M+ families in 22 markets — the largest disclosed volume in this pool by a wide margin, and the only row where volume is published rather than inferred. The relevant qualification is that these are survey and attitudinal observations rather than behavioural logs, so volume measures responses, not interaction events; the countable respondent base, not the data-point count, sets the realistic ceiling for training use..

Cross-market children's preference and pairwise-preference data at a scale unmatched outside the large US panels — most valuable for preference and ranking model training where the label is a child's stated choice between competing properties, characters and formats. Licensing and IP development: validating demand, momentum and licensing potential by audience, market and category is an explicit product use. Children's AI-adoption measurement, which is close to unobtainable elsewhere and increasingly regulator-relevant. Attention-economy substitution modelling across media, toys, games and creators. Retail range and sell-through optimisation; media planning; and as evaluation ground truth for any model that predicts youth audience behaviour across markets and languages.

The data is with 7 years of history.