Two distinct layers

Two distinct layers. (1) First-party (the licensable asset): conversational shopping-session telemetry from Spangle's AI shopping agents deployed on retailer sites — natural-language product-intent queries, the recommendations the agent surfaced, the shopper's acceptance/rejection/ refinement of each suggestion, the resulting browse→add-to-cart→purchase path, and the AI-influenced vs direct-traffic attribution behind each order. (2) This page: a maintained secondary-data reference aggregating dated Adobe Digital Insights and Similarweb figures on AI-referred retail traffic (62% YoY growth, +53% revenue per visit, +60% conversion, −34% bounce, and the AI-vs-search usefulness split by journey stage) — reference research, not a proprietary dataset.

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Coverage

Universe, instruments and categories.

Industry: Internet & Direct Marketing RetailApplication Software
Instruments: equities
Categories

Dataset card

Type: not stated
Format: Multimodal for the first-party layer — conversational text (natural-language shopping intents), structured recommendation/ranking records, and event-level funnel telemetry; the published research layer is tabular statistics and time series
Volume: Every shopping conversation yields a multi-turn transcript plus the full recommendation set and the downstream order outcome, so volume tracks conversation count — plausibly hundreds of thousands to a few million conversation transcripts, each carrying multiple product-preference judgements, if deployment is in the tens of retailers. Nothing published; this is the first figure to confirm with the vendor. The published research page itself is a small curated statistics set.
Users: ~10-60 retailer deployments with tens of thousands to low millions of end shoppers reached (inferred from a $6M seed-funded, 16-person Bellevue startup selling an embeddable retail AI layer; no deployment or shopper count published)
History: 2 years
Update frequency: not stated
Growth: Active — the research page is maintained as a living reference ('updated as new data drops', last updated 28 August 2026) and the company is seed-funded and hiring in a category (agentic commerce) expanding fast in 2026
Launched: est. 2024-2025 for the agentic shopping product (the category emerged after 2023 and the company's own branding still carries the 'agent commerce' handle; ~16 staff on $6M seed is consistent with a 2024-2025 scale-up). No founding or launch copy on this page — confirm with vendor.
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

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