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Mobile-network signalling-derived visitor flow and behaviour data for Chinese tourism destinations: de-identified operator signalling joined with payment and consumption, transport, ticketing, online travel bookings, complaint-hotline and public-sentiment feeds, producing origin-to-destination visitor counts, dwell duration, district- and attraction-level flow series, visitor profile segments, destination-consumption estimates and a city-tourism index scored across 349 prefecture-level divisions. Delivered as a software-as-a-service platform, data interfaces, file-transfer extracts, self-service monthly, quarterly and holiday reports, and dashboards. The wider programme reports roughly 10 terabytes of curated tourism data and a national pilot designation for high-quality tourism dataset construction.

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Coverage

Universe, instruments and categories.

Industry: Integrated Telecommunication ServicesHotelsPassenger Airlines
Instruments: equities

Dataset card

Type: not stated
Format: Multimodal, predominantly tabular aggregate feeds — software-as-a-service dashboards and big-screen visualisations, data interfaces and file-transfer extracts, plus generated periodic analytical reports; the underlying input is event-level signalling records reduced to aggregate flow and dwell series
Volume: About 10 terabytes of curated high-quality tourism data reported for the national programme, aggregated to district and attraction granularity across 349 prefecture-level divisions, with multi-year hourly history for onboarded destinations; the raw signalling substrate behind it is petabyte-scale operator data held at group level and is not deliverable
Users: N/A — a government and enterprise data service rather than a consumer product. The measured population is the operator's subscriber base (hundreds of millions of mobile subscribers nationally) filtered to devices present in a monitored area; contracted clients are reported at 20+ provincial and 100+ prefecture, county and attraction units
History: 9 years
Update frequency: not stated
Growth: Active and expanding — this asset was newly registered on the Zhengzhou Data Exchange at the end of November 2025, the operating unit was designated a national pilot unit for high-quality dataset construction in tourism in September 2025, the Henan provincial tourism authority procured the platform's data-integration work on a sole-source basis, and deployments run across ministry, provincial and city programmes
Launched: ~2017 for the operating data subsidiary and ~2018 for the platform's first productised line, with the four-tier province-to-attraction version publicly demonstrated at the Zhengzhou internet-plus-tourism forum in April 2021; this specific licensable asset was created 2025-11-26
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

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