Post-purchase ownership graph

Name: Post-purchase ownership graph: brand-level product registrations with serial/SKU and purchase date, warranty activation and extended-warranty purchase events, geolocated owner records across 65+ locales, product-level ratings and reviews, support/contact intent, and offer-response (commerce) events — a by-brand, by-country record of when appliances and consumer electronics are bought, activated, fail and are replaced
Creator: Registria

REGISTRIAManage supplier listing

Post-purchase ownership graph: brand-level product registrations with serial/SKU and purchase date, warranty activation and extended-warranty purchase events, geolocated owner records across 65+ locales, product-level ratings and reviews, support/contact intent, and offer-response (commerce) events — a by-brand, by-country record of when appliances and consumer electronics are bought, activated, fail and are replaced

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Sample

Brickroad customers

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Coverage

Universe, instruments and categories.

Industry: Housewares & SpecialtiesApplication Software
Instruments: equities
Categories

Dataset card

Type: not stated
Format: Tabular (registration/warranty transaction records in the OXM platform) plus Text (product reviews, support intents); licensable as structured feeds rather than files
Volume: Est. 10^7-10^8 cumulative registration/warranty rows across enterprise appliance and consumer-electronics clients (brands shipping tens of millions of units per year), plus 10^5-10^6 review/support-intent text records
Users: Tens of millions of end-consumer owner records plausible across enterprise appliance clients, but unverified; platform seats themselves number in the hundreds within a 36-person vendor
History: 10 years
Update frequency: not stated
Growth: Active — 2025/2026 site redesign, current-year editorial content, and a restructured product line (Essential / Care / Commerce Experience plus a new Insights tier)
Launched: ~2014-2016 (leadership tenures at the company shown starting 2014; corporate profile predates the 2022 logo refresh visible in site assets)
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

supplier index read from their site