Unit-level warranty activation records created by QR scanning

Unit-level warranty activation records created by QR scanning: each physical unit carries a unique printed QR encoding its SKU and serial number, and the end-customer scan submits a record pairing serial↔SKU↔purchase date↔timestamp with contact detail and an invoice photo. The byproduct asset is therefore a serial-to-purchase-date ledger by product category (construction and industrial supplies, consumer tech and smart home, kitchen appliances and HVAC, power tools and turf equipment, aftermarket auto and marine parts), plus warranty-claim and support-touch events and CRM-synchronised downstream outcomes

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Brickroad customers

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Coverage

Universe, instruments and categories.

Industry: Application SoftwareHousewares & Specialties
Instruments: equities
Categories

Dataset card

Type: not stated
Format: Tabular (registration and warranty-activation records, SKU/serial/purchase-date/timestamp fields, synced to CRM) plus Image (customer-uploaded invoice photographs as proof-of-purchase artefacts)
Volume: Small: est. 10^3-10^5 cumulative registration records across the client base (a few brand deployments at the vendor's own ~1% capture rate applied to their shipment volumes), plus an invoice-photo image corpus in the 10^3-10^4 range. Serial/purchase-date ledger is thin, not a large-scale panel
Users: N/A as a consumer metric — a 4-person B2B SaaS with a handful of brand clients; end-customer records belong to those brands, not to the platform. Registration penetration is the real volume driver, and the vendor's own framing puts typical capture at ~1% of units shipped (100 registrations per 10,000 units)
History: 3 years
Update frequency: not stated
Growth: Active but very early — current blog content, a live product with CRM integrations, and a 4-person team with no funding or client-count disclosure
Launched: ~2023-2024 (organisation record created in that window, 4-person team, and the site's content is recent-format SEO guides with no deep archive)
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

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