Aggregated mobile-location and ad-attribution data

Name: Aggregated mobile-location and ad-attribution data — campaign-linked foot-traffic conversion records (device pings inside merchant 'conversion zones') for restaurant and retail clients, generated as a byproduct of running geofenced mobile advertising campaigns.
Creator: Propellant Media

PROPELLANT MEDIAManage supplier listing

Aggregated mobile-location and ad-attribution data — campaign-linked foot-traffic conversion records (device pings inside merchant 'conversion zones') for restaurant and retail clients, generated as a byproduct of running geofenced mobile advertising campaigns.

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Brickroad customers

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Coverage

Universe, instruments and categories.

Industry: Interactive Media & ServicesRestaurants
Instruments: equities
Categories: AlternativeGeospatial
Regions: US
Sample tickers: MCDYUMSBUXDPZCMGWEN

Dataset card

Type: not stated
Format: Tabular / geospatial (location pings, conversion-zone visit records, campaign performance metrics)
Volume: Not disclosed on page; a cited case study achieved up to 300% foot-traffic lift within 5 days at $2.36-$5.00 cost per tracked visit — implying per-campaign visit-tracking datasets likely in the low thousands of tracked visits range (estimated from the stated unit economics).
Users: N/A — B2B advertising/marketing agency; client base is restaurant/retail brands, not registered end users; ~26 employees implies a modest client roster (estimated dozens of active accounts).
History: not stated
Update frequency: not stated
Growth: Active — company continues publishing franchise/restaurant marketing case studies on its site; profile shows ~26 employees and ~$6.5M revenue range, consistent with an established, steady small agency rather than rapid growth or decline.
Launched: Request further research — exact founding year is not stated on this page; site image assets date to at least 2017, suggesting the company has been operating since 2017 or earlier.
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

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