Granular cross-platform kids/family media-consumption panel data

Name: Granular cross-platform kids/family media-consumption panel data: underlying household-level survey and behavioral responses (platform usage by age band, ad-influenced purchase requests, influencer/creator consumption, co-viewing/second-screening behavior) collected via Precisify's Gen Alpha research panels across the US, UK, Australia, and now Germany, beyond the published aggregate report findings.
Creator: Precisify

PRECISIFYManage supplier listing

Granular cross-platform kids/family media-consumption panel data: underlying household-level survey and behavioral responses (platform usage by age band, ad-influenced purchase requests, influencer/creator consumption, co-viewing/second-screening behavior) collected via Precisify's Gen Alpha research panels across the US, UK, Australia, and now Germany, beyond the published aggregate report findings.

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Coverage

Universe, instruments and categories.

Industry: Advertising
Categories: AlternativeSentiment
Sample tickers: GOOGLMETA

Dataset card

Type: not stated
Format: Tabular (survey panel responses, demographic/behavioral cross-tabs)
Volume: At least ~750 household survey responses per country wave across 4+ markets (US, UK, Australia, Germany) in this specific 'Kids' series alone, plus Precisify's broader intent-signal/contextual-data platform across YouTube, mobile gaming, and influencer content referenced on page
Users: 750-respondent panel for the Germany wave alone (stated on page); company has run equivalent panels in the US, UK, and Australia, implying a cumulative multi-market panel base likely in the thousands of households
History: 2 years
Update frequency: not stated
Growth: Active — actively expanding its 'Kids' research series geographically (US/UK/AU → Germany) as part of a stated 'broader European growth strategy,' per a January 2026 press release
Launched: est. founded around 2020-2022 given $26.2M total funding and 81-employee headcount consistent with an early-growth-stage ad-tech/media-intelligence startup; exact founding year not stated on this page
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

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