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Podtrac

PODTRACA5 · direct accessManage supplier listing

IAB-style podcast download/audience measurement for publishers, plus published podcast and publisher rankings (current + historical archive), Smart Link click tracking, podcast-to-podcast promo attribution, a promo-trades marketplace, and advertiser planning data

A sample dataset retrieved from the supplier.

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Universe, instruments and categories.

GICS sectors
podcast publishers and networkspodcast advertisingaudio media
Categories
podcast measurement and analytics platform
Regions
US
Sample tickers
SPOTSIRIIHRTAMZNOMC

Podtrac has not added their own details yet. Not yet on file:

  • Dataset
  • Data dictionary
  • Coverage
  • Provenance
  • Rights & data handling