Plunge Digital

Name: compiled US marketing files sold as four products: PlungePeople 244M individuals / 120M households with geo-demographic, lifestyle and 300+ purchase-interest attributes, PlungePro 20M+ business owners with firmographics, PlungeRides 163,000,000 consumer auto owners with make/model/year/fuel/purchase date, and PlungeRx 45,000,000 consumers with self-reported health ailments
Creator: Plunge Digital

PLUNGE DIGITALA5 · direct accessManage supplier listing

compiled US marketing files sold as four products: PlungePeople 244M individuals / 120M households with geo-demographic, lifestyle and 300+ purchase-interest attributes, PlungePro 20M+ business owners with firmographics, PlungeRides 163,000,000 consumer auto owners with make/model/year/fuel/purchase date, and PlungeRx 45,000,000 consumers with self-reported health ailments

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Coverage

Universe, instruments and categories.

GICS sectors: direct/omnichannel marketing audiencesautomotive ownershiphealthcare/pharma (self-reported ailments)B2B small-business owners
Categories: compiled consumer and B2B marketing audience database
Regions: US
Sample tickers: RAMPEFXTRUOMCDLX

Dataset card

Type: not stated
Format: Compiled US marketing record files sold as list rentals / data appends and audience selects across four files (PlungePeople, PlungePro, PlungeRides, PlungeRx), refreshed monthly [INFERRED from the compiled-marketing-file business model - the site states no file format, no FTP/SFTP/S3/API, no ESP or DSP delivery path and no minimum order]
Volume: 244 million individuals representing 120 million households (PlungePeople); over 20 million business owners (PlungePro); 163,000,000 Consumer Auto Owners (PlungeRides); 45,000,000 consumers (PlungeRx); 180 million consumer profiles containing transactions and marketing behaviors; over 300 Purchase Interest Categories
History: not stated
Update frequency: not stated
Growth: mature
Launched: not stated
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

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