- Type
- not stated
- Format
- Tabular event logs aggregated into daily and monthly time series (assistant, intent label, topic, page URL, crawler-vs-conversation flag, coverage percentages)
- Volume
- Illustrative per-site month (Norg's own site, Sept 2026): 3,168 AI conversations, 921 commercial-intent queries, 60 of 72 pages accessed, split across 5+ assistants with daily granularity. Portfolio volume is that per-site rate multiplied by the monitored-site base, retained monthly per site — thousands of classified agent-request records per site per month, plus crawler attribution by provider.
- Users
- Est. low hundreds of monitored websites (inferred from 6-person unfunded Melbourne company selling a per-site monthly analytics report; each customer contributes one site's access log rather than a seat count)
- History
- not stated
- Update frequency
- not stated
- Growth
- Active — the September 2026 example report shows +51.3% agent activity month over month with all four priority channels growing and commercial-intent queries up 62.7%; product surface (conversations, content, crawlers, health) is live and expanding.
- Launched
- ~2024-2025 for the agent-traffic analytics line (company record predates it; the product's premise — assistants fetching sites on behalf of people — only became measurable at scale in 2024-2025). No launch date printed on the page.
- Delivery
- not stated
- Entity mapping
- not stated
- Sample
- not stated
- Point-in-time
- not stated
- Licence
- not stated