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/Index/Nordicdataresources/programmatic audience segments in six categories
N

programmatic audience segments in six categories

NORDICDATARESOURCESA5 · direct accessManage supplier listing

programmatic audience segments in six categories — 8.4M B2B decision-maker profiles (96% match), 22.1M FMCG purchase-intent, 17.6M retail foot-traffic, 3.2M luxury/HNW, 11.8M automotive owner-intender and 31.5M demographic profiles — activated to DSPs through a single Deal ID rather than an API

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Nordicdataresources/programmatic audience segments in six categories
SampleCoverage

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Coverage

Universe, instruments and categories.

Industry
AdvertisingInteractive Media & Services
Categories
programmatic audience data segments (Deal-ID activated)
Regions
US
Sample tickers
TTDMGNIPUBMCRTODVAPP
Dataset card
Type
not stated
Format
Not a dataset you receive — a curation package activated inside your own buying stack. Segments are pushed into the buyer's DSP of choice through a single Deal ID, with curated ad inventory matched to the same profiles: "One Deal ID — Simplified activation through a single-access curation identifier — no rewiring your buying stack", "Push any segment straight into your DSP of choice and go live in hours, not weeks". No API, file feed or raw identifiers pass to the buyer ("No raw identifiers, no guesswork — modelled audiences"). The segment taxonomy itself is delivered as a guide document emailed after a form fill.
Volume
8.4M B2B profiles (96% match), 22.1M FMCG (93%), 17.6M retail (91%), 3.2M luxury (95%), 11.8M automotive (94%), 31.5M demography (98%)
Users
not stated
History
not stated
Update frequency
not stated
Growth
not stated
Launched
not stated
Delivery
not stated
Entity mapping
not stated
Sample
Sample on request
Point-in-time
not stated
Licence
not stated

supplier index read from their site

Nordicdataresources has not added their own details yet. Not yet on file:

  • Dataset
  • Data dictionary
  • Coverage
  • Provenance
  • Rights & data handling