Four coupled layers over Africa's informal food markets

Four coupled layers over Africa's informal food markets (currently Kenya and Nigeria), positioned as an intelligence layer for markets that 'don't show up on dashboards, don't appear in price indices, don't answer surveys'. (1) VERIFIED PRICES — benchmarks cross-referenced across multiple live sources including live trader conversations, live transaction signals and official feeds where available, with a CONFIDENCE LEVEL attached to every signal. (2) VERIFIED ACTOR DIRECTORY — named, consented, active market actors per market with 'depth of relationship for follow-up', cross-checked across live sources. (3) SUPPLY INTELLIGENCE — what is moving, where supply is tight, and what disruptions are forming, explicitly positioned as leading price events. (4) ROUTE CONDITIONS — live corridor conditions between markets covering weather, access and disruption, including congestion and entry/exit delay reports from field agents at named markets (Wakulima in Nairobi, Dawanau in Kano). Delivered through a multilingual MarketView Rep assistant with confidence tagging and verification gates, plus a seats-based member platform.

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Coverage

Universe, instruments and categories.

Industry: Agricultural Products & Services
Instruments: commoditiesequities
Categories: Alternative

Dataset card

Type: not stated
Format: Multimodal signal records rather than a clean tabular feed: confidence-tagged price signals, free-text multilingual trader and farmer conversation extracts, structured market-condition and route-condition reports from field agents, and a person-level actor directory — surfaced through a conversational assistant and a seats-based member platform with quote-based access rather than a published API or export
Volume: Est. modest and early: coverage spans two countries (Kenya and Nigeria) with named flagship markets such as Dawanau and Wakulima, and the page references actors 'across dozens of markets' as the target audience scope rather than stating a covered-market count. Signal volume is therefore likely in the thousands of tagged observations and actor records, growing with field-agent coverage rather than user traffic.
Users: Est. low thousands (inference: the MarketView Rep is free to ask for anyone, so free-users are unbounded, while paid platform seats are sold to organisations working across many markets; NABG itself reports roughly 23 staff and is a private-sector membership platform, implying an institutional rather than mass audience)
History: 2 years
Update frequency: not stated
Growth: Active launch phase with a caveat on displayed data — the product is live with a working Rep assistant, seat-based quoting and a Kenya and Nigeria footprint, but the current landing page marks its own market cards 'Illustrative', indicating showcase content rather than a fully live feed at every market
Launched: est. 2024-2026 — the parent NABG site carries assets dated 2024 and a 2024 copyright, the contact-enrichment record for the parent domain was created in late 2023, and MarketView itself is a modern subdomain product with a conversational assistant, which places its launch after the parent's rebuild and in the current AI-assistant generation
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

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