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/Index/MFour/MFour
M

MFour

MFOURA5 · direct accessManage supplier listing

US first-party mobile consumer panel producing ~10M daily consumer journeys — GPS-verified foot traffic, app usage and session time, web browsing/search, Amazon and Gmail purchase receipts, TikTok/Instagram ad exposure, YouTube viewing and PII-scrubbed ChatGPT conversation transcripts — joined to survey responses from the same members

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MFour/MFour
SampleCoverage

Sample

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Coverage

Universe, instruments and categories.

Industry
Broadline RetailRestaurants
Categories
first-party behavioural consumer panel plus mobile survey platform
Regions
US
Dataset card
Type
not stated
Format
Access to the panel data through MFour's own platform/AI query layer (DANI research assistant) rather than a stated file or API drop; raw export format not published [INFERRED]
Volume
10M daily consumer journeys; 1M+ ChatGPT conversations ingested monthly; 2K+ daily app downloads
Users
not stated
History
not stated
Update frequency
not stated
Growth
growing
Launched
not stated
Delivery
not stated
Entity mapping
not stated
Sample
Sample on request
Point-in-time
not stated
Licence
not stated

supplier index read from their site

MFour has not added their own details yet. Not yet on file:

  • Dataset
  • Data dictionary
  • Coverage
  • Provenance
  • Rights & data handling