MD Analytics

Recruited physician-panel opinion dataset on pharmaceutical promotional engagement: item-level survey responses from a standing bilingual (English/French) healthcare-professional panel covering acceptance versus decline of remote detailing invitations by region and specialty, channel preference ranked across videoconference, phone, email and in-person, named barriers to videoconferencing, attributes of an ideal virtual call, and preferred platform. Each fielded study adds a new wave of physician-level attitudinal responses tied to specialist, province or state, and practice type.

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Coverage

Universe, instruments and categories.

Industry: Health Care TechnologyResearch & Consulting Services
Instruments: equities
Categories

Dataset card

Type: not stated
Format: Tabular survey response records (item-level Likert, ranking and categorical responses keyed to specialist, region and practice attributes) with accompanying text/verbatims, delivered as syndicated report and infographic documents; bilingual instrumentation means paired English and French response sets for the same questions
Volume: Per-study volumes in the hundreds to low thousands of physician responses (the cited study completed 339). Cumulative panel archive estimated at ~100,000-500,000 completed physician responses across all studies to date, with an additional doubling effect on the Canadian corpus because questions are fielded in paired English and French. Basis: observed single-wave count scaled by recurring wave cadence; not a vendor-stated total.
Users: Panel population estimated ~5,000-25,000 enrolled physicians across Canada and the US. Basis: a single topical study completed 339 Canadian physician responses, and completion rates in physician research typically require an invitation pool several multiples larger; the firm also runs an open panel-recruitment program. Client-side users are negligible — an estimated 20-100 researcher and client seats.
History: 15 years
Update frequency: not stated
Growth: Active, modest scale — the site carries 2025 and 2026-dated assets (current logo assets and a January 2026 author image), publishes an ongoing topical-data article series, and maintains an active panel-recruitment funnel, so the panel is being refreshed rather than run off. A 48-employee headcount and no funding history indicate a stable boutique rather than a growth-stage company.
Launched: ~2010-2015 estimated for the panel operation. The firm's own corporate identifiers and a mature standing panel with an established syndicated topical series predate the earliest dated study visible on the site (2020), which is therefore a floor on operation length rather than a start date. No founding date is printed on the retrieved page.
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

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