Payment-linked omnichannel purchase graph

Name: Payment-linked omnichannel purchase graph: anonymous in-store 'ghost' POS transactions and online orders stitched via payment tokens (PAR, card alias, shopperReference, NFC token, bank account hash) to consented identifiers (wallet ID, email, member ID, phone, address), producing a Unified Customer ID carrying full POS line-items plus e-commerce history, with RFM, CLV, average purchase value, clusters and purchase-cycle timing precomputed
Creator: Loyyo

LOYYOManage supplier listing

Payment-linked omnichannel purchase graph: anonymous in-store 'ghost' POS transactions and online orders stitched via payment tokens (PAR, card alias, shopperReference, NFC token, bank account hash) to consented identifiers (wallet ID, email, member ID, phone, address), producing a Unified Customer ID carrying full POS line-items plus e-commerce history, with RFM, CLV, average purchase value, clusters and purchase-cycle timing precomputed

Open buyer room →

Sample

Brickroad customers

Sample this dataset before you buy it.

Your sourcing agent asks Loyyo and files the sample in your catalog — private to you.

Start 7-day trialNothing is charged until the trial ends.

Coverage

Universe, instruments and categories.

Industry: Data Processing & Outsourced Services
Instruments: equities
Categories: AlternativeSentiment

Dataset card

Type: not stated
Format: Tabular event and profile records (payment-linked transaction lines with product data, keyed to a Unified Customer ID) delivered as a live pipeline / API and dashboard layer for data-lake enrichment
Volume: est. order 10^7-10^8 transaction lines under management, and the page's own framing implies the majority are in-store: up to 70% of a merchant's transactions arrive as anonymous ghost payments that no other identity source covers, so a mid-size merchant book yields tens of millions of payment-linked lines
Users: Not published; the population is the shoppers recognized across Loyyo's merchant base. Enrolled members are a subset (wallet/loyalty opt-in via the 'handshake'); non-members remain token-pseudonymous. Bounded by an 11-person company serving merchants through PSP integrations such as Adyen — realistically tens to low hundreds of thousands of recognized shoppers
History: 5 years
Update frequency: not stated
Growth: Active — site content, whitepaper and interactive demos are current (2025-dated assets), with live PSP and wallet-platform integrations (Adyen; Apple, Google and Samsung Wallet) and continued partner-page development
Launched: not stated
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

supplier index read from their site