Locomizer

Name: Mobile-GPS-derived POI audience datasets, delivered as weekly/monthly TSV: a Footfall dataset (observed and extrapolated users and signals, reach, dwell time, footfall score with normalized/rank/SD variants, split by pedestrian vs non-pedestrian and resident/worker/transient modality across five dayparts) and a Brand Affinity dataset scoring real-world interest at brand level, both at POI + 69-meter radius, on a Precisely World POI Premium base refreshed monthly.
Creator: Locomizer

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Mobile-GPS-derived POI audience datasets, delivered as weekly/monthly TSV: a Footfall dataset (observed and extrapolated users and signals, reach, dwell time, footfall score with normalized/rank/SD variants, split by pedestrian vs non-pedestrian and resident/worker/transient modality across five dayparts) and a Brand Affinity dataset scoring real-world interest at brand level, both at POI + 69-meter radius, on a Precisely World POI Premium base refreshed monthly.

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Coverage

Universe, instruments and categories.

GICS sectors: retailout-of-home and outdoor advertisingcommercial real estatecity planning and local authoritiesfinancial services
Categories: geospatial footfall and brand-affinity audience datasets
Regions: UK
Sample tickers: TSCO.LNXT.LSBRY.LMKS.LLAND.LBLND.L

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