US TV and streaming ad measurement

Name: US TV and streaming ad measurement: ad occurrence and airing detection plus spend and spender rankings across national linear TV and 400+ streaming platforms and DSPs, from an 83M smart-TV and set-top-box footprint, with creative testing, audience/OOH/verification measurement and outcome attribution tying exposure to conversions
Creator: iSpot.tv, Inc.

ISPOT.TV, INC.A3 · direct accessManage supplier listing

US TV and streaming ad measurement: ad occurrence and airing detection plus spend and spender rankings across national linear TV and 400+ streaming platforms and DSPs, from an 83M smart-TV and set-top-box footprint, with creative testing, audience/OOH/verification measurement and outcome attribution tying exposure to conversions

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Coverage

Universe, instruments and categories.

Industry: Broadcasting
Instruments: ad occurrence / airing detectionTV ad spend and spender rankingsunified audience measurementstreaming measurementcreative pre-market testing and in-market benchmarkingoutcome attribution and incremental liftattention analytics
Categories: TV and streaming advertising measurement, competitive intelligence and attribution data
Regions: US
Sample tickers: DISCMCSANFLXWBDFOXAOMC

Dataset card

Type: not stated
Format: Measurement platform delivery: web dashboards and reporting over ad occurrence, spend and attribution data, with competitive-intelligence rankings and creative libraries; whether raw feeds or an API are offered alongside the platform is not stated on the pages captured
Volume: 2.9M creatives, 111T impressions, 63B attributed conversions, $645B ad spend measured, 78K advertisers tracked
Users: 750+ brands, agencies and media companies (customers), including 10 of the top 10 and 85 of the top 100 advertisers
History: 9 years
Update frequency: real-time ("always-on, unified dashboard" with "second-by-second attention analytics")
Growth: not stated
Launched: not stated
Delivery: Dashboard
Entity mapping: not stated
Sample: Sample on request
Point-in-time: not stated
Licence: not stated

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