- Type
- not stated
- Format
- Normalised, aggregated daily time series keyed to point of interest, brand and security identifier (ticker, CUSIP, ISIN), delivered on subscription with selection by ticker, industry segment or location; no raw trajectories are exposed in the investment product
- Volume
- Approximately 18 million US points of interest, 7,700-plus brands and around 450 tickers in the POI layer refreshed monthly, joined to daily normalised trip and visit counts across both passenger and commercial vehicles — a national site-visit matrix covering most listed consumer, industrial and logistics brands. Daily trip-record volume and underlying vehicle-panel size are not published on this page and are the first figures to obtain in diligence.
- Users
- est. low thousands of investment-community subscribers (inferred from a subscription product aimed at public-market funds, private equity and credit analysts, priced as institutional alt-data, at a 290-employee company with about $53M revenue; no customer count is published)
- History
- 5 years
- Update frequency
- not stated
- Growth
- Active — a current-generation product line positioned as first-to-market for combining tickerised connected-vehicle data with POI, supported by published correlation validation, active video and datasheet marketing, and a monthly POI refresh; the company is a large well-funded private firm (about $272M raised, roughly 290 staff)
- Launched
- est. 2022 for the Trips Plus investment product specifically (page assets dated to late 2022), built on an underlying mobility-data business founded in the late 2000s and long established in traffic and congestion data
- Delivery
- not stated
- Entity mapping
- not stated
- Sample
- not stated
- Point-in-time
- not stated
- Licence
- not stated