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The reference market-sizing model for the global gambling industry: annual and monthly gambling revenue by product and channel for over 150 national and state markets with modelled history and forecasts running 1998 through 2030, covering both onshore (licensed) and offshore (unlicensed) revenue; operator market-share data across 100-plus markets including US state-by-state tracking and traffic-share metrics; financial analysis for 100-plus listed operators and suppliers (regional revenue splits, profit and loss, news and earnings flow); and primary player-survey data on spend, channel preference and brand awareness. Scenario and event-impact models sit on top of this base — for example the Brazil prohibition analysis projecting that roughly 60% of a BRL 40bn annualised licensed run-rate, about BRL 25bn, migrates to unlicensed operators, with a BRL 20-30bn migration range and a competing offshore-share premise sensitivity, calibrated by an operator-conducted survey of 2,451 Brazilian online bettors in Nov 2025.
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