Datasets

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US consumer, CPG transaction, B2B, identity-graph, voter, CTV, location and web-behavior data — sold as raw feeds or through the Octopus DaaS platform. The CPG transaction feed is item-level and receipt-linked, which is the closest thing we offer to true point-of-sale visibility. The core consumer file is 301.6MM US records carrying name, postal address, phone, email, date of birth, gender and income. Supporting files cover 486MM global B2B contacts, a 200MM+ US MAID-to-hashed-email identity graph, ~180MM registered voters, a daily CTV viewership feed, and global POI and mobility signals.

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