A consented CPG shopper panel fused with retailer loyalty data

A consented CPG shopper panel fused with retailer loyalty data: Fuel Cycle's P2 Engine incrementally builds an individual-level shopper profile from repeated short research interactions, then joins it to loyalty-program purchase records — purchase history, product preference, visit frequency and promotion/points-redemption engagement — so each panel member carries both stated (attitudinal, self-reported demographics and preferences) and revealed (loyalty basket) data on the same person, including at fuel and convenience retail channels.

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Brickroad customers

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Coverage

Universe, instruments and categories.

Industry: Research & Consulting ServicesApplication Software
Instruments: equities
Categories

Dataset card

Type: not stated
Format: Multimodal, predominantly structured: survey and attitudinal responses plus progressively collected profile fields joined to tabular loyalty transaction records, exposed as dashboards and audience segments
Volume: Not published — est. millions of individual research responses plus linked loyalty basket records across client programs (inferred from a multi-year product operating inside large grocery and fuel-retail loyalty programs, with the article naming grocery-scale loyalty programs as the archetypal example)
Users: No consumer panel size published on this page — est. several hundred thousand to low millions of addressable profiled shoppers (inferred from a ~160-employee, ~$18M-revenue research platform whose panel is built inside client loyalty programs rather than owned as a standalone app)
History: 8 years
Update frequency: not stated
Growth: Active (product imagery dated 2024 with a current product page for the profiling engine, a Chief Product and AI Officer role indicating ongoing build, and active enterprise sales and growth-marketing functions)
Launched: ~2017-2020 for the shopper-insights platform (inferred from a ~$25.6M funding history and ~160 headcount — a scale that takes several years to reach — combined with 2024-dated product imagery for the P2 Engine, which is therefore a later module rather than the original product)
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

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