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Froyoo

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Adtech data stack for emerging markets: a DMP plus a cross-device advertising (identity) graph feeding audience creation, data enrichment, first-party collection via the Froyoo SDK, POI and OOH targeting and traffic verification, over MENA, LATAM and APAC, processing 10B+ data signals in the past 24 hours.

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Universe, instruments and categories.

GICS sectors
advertising / media
Instruments
cross-device advertising (identity) graphaudience segmentsdata enrichmentfirst-party data collection SDKPOI and OOH location targetingad-traffic verification / authentication
Categories
adtech data-management platform and cross-device identity graph
Regions
US
Sample tickers
TTDCRTOMGNIPUBMDVRAMP

Froyoo has not added their own details yet. Not yet on file:

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  • Data dictionary
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