Ethercycle

24 months of complete raw Shopify analytics from 10 established seven- and eight-figure stores: 94M sessions, $2.2M orders, $274M revenue, July 2024 - August 2026, with channel attribution by Shopify's last-non-direct-click model — including a monthly AI-assistant referral series (ChatGPT, Perplexity, Gemini, Copilot, Claude) overlaid against dated AI product launches, a Shop-app channel series, a first-time-vs-repeat-buyer split per channel, AOV and net-revenue-per-session per channel, and a bot-detection layer separating measured bot sessions from human traffic within Direct/Email. Plus an original bench test: 216 conversations across the assistants capturing 1,919 links to measure which AI products actually tag outbound links — a measurement of the attribution gap itself.

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Brickroad customers

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Coverage

Universe, instruments and categories.

Industry: Application SoftwareMultiline & Direct Marketing Retail
Instruments: equities
Categories

Dataset card

Type: not stated
Format: Tabular — ShopifyQL extracts: monthly sessions, orders, revenue, conversion rate, AOV and net revenue per session, segmented by channel, month and store; first-time vs returning order flags; measured-bot session counts; plus the bench-test records (conversation, assistant, captured link, tagging status).
Volume: 94,000,000 sessions, 2,200,000 orders and $274,000,000 revenue across 10 stores over 26 months of monthly records; plus an original bench test of 216 AI-assistant conversations and 1,919 captured links. The underlying order-level records (2.2M orders with channel and new/repeat attribution) are the licensable layer beneath the published aggregates.
Users: Meaningful base is the managed-client roster rather than registered users: 10 established seven- and eight-figure stores supplied the study panel, drawn from an agency operating Shopify-exclusive since 2014 at an est. $4.5M revenue run-rate, implying a client roster of a few to a few dozen engaged stores. No consumer registration metric applies to a services agency.
History: not stated
Update frequency: not stated
Growth: Active — report published 23 July 2026 and updated 20 September 2026 (two days before this assessment) extending charts through 31 August 2026, with an explicit reproducibility check (re-pulled history matched the July pull within 0.01 percentage points on every figure). Est. $4.5M revenue agency, Shopify-exclusive since 2014.
Launched: Agency operating since 2014 (self-described Shopify-exclusive agency since 2014). The research/data product itself launched 23 July 2026 with the first State of Ecommerce edition, updated 20 September 2026.
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

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