Eightx

Eightx (Fractional CFOs for FMCG / DTC brands) — Two layers, and only the second is licensable. (1) Published: free editorial benchmark articles on ecommerce return and refund rates by vertical. (2) Latent and genuinely proprietary: an cross-client unit-economics panel — actual order values, return/refund rates, reverse-logistics cost per unit, gross-margin drag and post-holiday clawback observed across the FMCG/DTC brand portfolio Eightx runs finance for, assembled from client books rather than from surveys.. Small boutique (19 staff, Langley Canada, no disclosed raise) whose value is cross-…

Eightx offers (Alternative, Fundamental) — Request further research — no client count or record volume disclosed. A 19-person fractional-CFO practice plausibly serves low double-digit active brand clients, so the private panel behind the benchmarks is likely modest and self-selected rather than statistically representative; the actual count and period coverage must be requested directly..

Reverse-logistics and returns-forecast models for apparel/footwear/beauty brands, Q4 GMV clawback forecasting, fit-and-sizing model training (bracketing behavior is a direct negative-preference signal), resale/liquidation pricing, and demand-planning for returns capacity.

The data is with 6 years of history.

Coverage spans US, Other; Research & Consulting Services, Apparel Retail; alternative, fundamental; equities.