Transaction-derived homebuilder demand panel

EARNEST ANALYTICSA5 · direct accessManage supplier listing

Transaction-derived homebuilder demand panel. Earnest observes consumer payment flows into named public homebuilders and infers the order book in near real time: gross reservations, cancellations and cancellation rate by builder and by state, net orders, deposit and down-payment amounts (the article tracks Richmond American raising deposits from 2% to 5%), closings, and spec-versus-built-to-order mix shifts. It is an alternative-data panel built from aggregated card and bank transaction activity, mapped to specific builders and geographies, with a maintained homebuilders dataset product behind the insights series.

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Coverage

Universe, instruments and categories.

Industry: HomebuildingFinancial Exchanges & Data
Instruments: equities
Categories: Alternative

Dataset card

Type: not stated
Format: Tabular — panel time series (builder x geography x week/month) delivered as a subscription data product and dashboard, with derived written analysis published as insight articles; the underlying substrate is aggregated, de-identified payment-transaction records classified by merchant and product category
Volume: Est. millions of classified consumer payment records aggregated into a panel spanning dozens of tracked homebuilder merchants x state-level geographies x weekly or monthly periods; the published analysis alone works across at least three national builders (PulteGroup, Richmond American, Toll Brothers) with state cuts across Texas, Florida, Nevada, California and Colorado, implying tens of thousands of delivered builder-geography-period observations
Users: Est. low hundreds of institutional subscriber seats (inferred from a ~25-person information-services firm at roughly $20M revenue with $53.5M raised — a per-seat institutional subscription base of funds, banks and research shops, not a mass user base)
History: 5 years
Update frequency: not stated
Growth: Active and maturing — a funded independent (roughly $53.5M raised) that has since undergone a merger or acquisition per enrichment records, still actively publishing a homebuilder insights series and maintaining a datasets catalogue. Commercially established rather than early-stage.
Launched: est. 2019-2021 — Earnest emerged as an independent consumer-transaction panel vendor in that window; the article analyses 2022 through early 2023 and no earlier footprint of the brand is referenced
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

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