CPG syndicated-data intelligence

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CPG syndicated-data intelligence: analyst-curated benchmarks and structured comparisons of household-panel and point-of-sale datasets (NielsenIQ Homescan, Circana Consumer Network/Winning Internet), plus the underlying methodology taxonomy (penetration, trial, repeat, loyalty, projection factors) that Scout applies for brand clients. Byproduct of running panel-data analysis engagements for CPG brands — a structured knowledge base of panel metric definitions, vendor pricing/capability comparisons, and category-level panel interpretation notes.