A proprietary clinical-trial ADVERTISING campaign performance database

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A proprietary clinical-trial ADVERTISING campaign performance database — 6+ years of direct-to-patient media campaigns across hundreds of protocols. Each record links a protocol (therapeutic area, phase, inclusion/exclusion complexity, study design) to its executed advertising programme: platform and targeting configuration, creative, spend, lead volumes, lead quality, cost-per-lead, cost-per-screened, cost-per-enrolled-patient, and enrolment timelines. Plus the derived benchmark layer: CPL benchmarks by indication and patient population that underpin the platform's ~70-80% confidence forecasts, and the protocol-feature-to-outcome pairs the ML models were trained on. The company both predicts and executes campaigns, so outcomes are realised financial results, not survey estimates.