ClearDemand

Native competitive price and promotion feeds ingested into a grocery pricing engine, fused with retailer POS/ERP data via live integrations (NCR HQ, PDI, SAP HANA, Oracle NetSuite), producing item-by-zone-by-week records of competitor prices, ad and promotion events, costs, and markdowns, plus the platform's own model outputs: forecasts and counterfactual backcasts (what happened versus what would have happened), cannibalization and halo cross-effect estimates, and basket-level margin impact for every priced decision

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Brickroad customers

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Coverage

Universe, instruments and categories.

Industry: Application SoftwareFood Retail
Instruments: equities
Categories: PriceAlternativeSupply Chain
Regions: US
Sample tickers: KRACIWMTCOSTCASYSBSIPEPPGMDLZTSN

Dataset card

Type: not stated
Format: Tabular panel data (SKU x store or zone x week price, promotion, cost and markdown records with derived elasticity and cross-effect coefficients), delivered through a cloud SaaS platform with SOC 2 controls, SSO and modern APIs
Volume: Item-by-zone-by-week pricing across every SKU and store zone of each customer chain, so plausibly billions of priced item-zone-week records across a regional grocery and convenience customer base, plus a matched competitive price feed per zone and a promotion and markdown history; no volume figure is published
Users: N/A for consumers; a contracted enterprise base of regional grocery, convenience, wholesale and pet retailers with roughly 170 employees supporting them and about $10M revenue, implying a modest number of substantial retail accounts
History: not stated
Update frequency: not stated
Growth: Active and scaling (roughly 170 employees on a remote team with open roles across the company, an IDC Leader position in its category, four vertical solutions live, and a SOC 2 and SSO enterprise posture)
Launched: Company record dates to roughly 2015 in the pricing-analytics space; the ClearDemand platform in its current form is more recent, with site and brand assets dated 2024-2026 following a repositioning
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

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