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Native competitive price and promotion feeds ingested into a grocery pricing engine, fused with retailer POS/ERP data via live integrations (NCR HQ, PDI, SAP HANA, Oracle NetSuite), producing item-by-zone-by-week records of competitor prices, ad and promotion events, costs, and markdowns, plus the platform's own model outputs: forecasts and counterfactual backcasts (what happened versus what would have happened), cannibalization and halo cross-effect estimates, and basket-level margin impact for every priced decision
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