Chromedata

Structured, continuously maintained corpus of OEM incentive and finance programs: every manufacturer rebate/cash program, its eligibility conditions (group affiliation, previous ownership, option codes, national vs regional), dealer-cash pools, captive and independent lender rates, APRs and residuals — resolvable to a specific vehicle and ZIP code, and returning an optimised guaranteed-cash figure. Around it sits a 30+ year vehicle catalogue (VIN-level OEM build data across ~80% of brands under direct OEM agreements with Ford and Toyota) that decodes in excess of four billion VINs a year.

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Coverage

Universe, instruments and categories.

Industry: Financial Exchanges & DataAutomobile Manufacturers
Instruments: equitiesfixed_income
Categories: AlternativePriceReference
Regions: USJapan
Sample tickers: FGMSTLATMHMCNSANYRACEPPSA.DE

Dataset card

Type: not stated
Format: Tabular / JSON via REST API — query by vehicleId and zipCode, with filters for program, option codes, group affiliation, previous ownership and national-vs-regional scope; delivered as a licensed multi-level API service
Volume: 30+ years of vehicle catalogue and build data covering approximately 80% of automotive brands at VIN/trim/option/colour granularity; plus the live incentive and lender-rate layer — every active OEM program by model, option code, eligibility class and ZIP-scope, alongside captive and independent lender rate and residual tables for the US and Canada.
Users: N/A — enterprise-licensed API data service, not a registered-user product. Consumption is measured in client systems and transactions: the company decodes over four billion VINs annually and is reported to touch roughly 90% of US vehicle sales transactions and 95% of online shoppers.
History: 30 years
Update frequency: not stated
Growth: Mature — long-established infrastructure brand with an active OEM agreement expansion path (Toyota 2021, then Ford, reaching ~80% of brands) and current product-term revisions through 2025-2026, but no growth-stage signals
Launched: 1990 (founding year on the corporate profile); formed from the merger of Chrome Systems and Autodata Solutions content operations, with the Lender Desk incentive API product line added later on that base.
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

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