A multi-lender point-of-sale financing orchestration panel

A multi-lender point-of-sale financing orchestration panel. The platform routes a single consumer or business application across a network of lenders and six distinct credit products - 0% APR financing, instalment loans, revolving credit, consumer BNPL, business BNPL and lease-to-own - using waterfall routing, across online, in-store, in-home and call-centre channels. What that mechanism necessarily records is unusually valuable: for each application, the ordered sequence of lenders queried, each lender's accept-or-decline response, and the term and pricing actually offered by each, plus the merchant, vertical, ticket size and channel context. It is therefore a cross-lender approval-and-pricing panel rather than one lender's book, spanning prime through subprime credit bands and covering B2B (business BNPL for inventory and equipment) alongside consumer credit.

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Brickroad customers

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Coverage

Universe, instruments and categories.

Industry: Consumer FinanceTransaction & Payment ProcessingApplication Software
Instruments: equities

Dataset card

Type: not stated
Format: Tabular application-, routing-decision- and offer-level records (application, lender queried in sequence, decision, product type, term, APR, merchant, vertical, channel, ticket size) with centralised reporting and lender-level reporting views; delivered through the platform and API rather than as a published dataset
Volume: Request further research - application and routing volume is the measure that determines this panel's value and is not disclosed for a private Series B company with reported revenue around $5.9M. Each application generates multiple lender-response rows, so record count is a several-fold multiple of application count, but the absolute volume cannot be responsibly bounded from public signals and must come from the company.
Users: N/A as a consumer metric - the platform is sold to merchants, lenders and software providers rather than consumers. Scale is bounded by firm size (Series B, ~$62M raised, ~100 employees, reported ~$5.9M revenue) implying an institutional client base in the hundreds of merchants and lender partners rather than mass-market distribution; the underlying lender network spans the six named product categories.
History: 9 years
Update frequency: not stated
Growth: Active - Series B with ~$62M raised, current thought-leadership publication citing contemporary Federal Reserve and McKinsey market data, and an omnichannel product surface (online, in-store, in-home, call centre) indicating continued build-out. Reported revenue against that capital base also suggests a company commercially motivated to open new revenue lines.
Launched: ~2015-2017 - the organisation record in enrichment data originates in late 2017 and the multi-lender network model was already an established category by then, so the platform launched in the mid-2010s wave of embedded-lending orchestration rather than recently.
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

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