A harmonised beverage-alcohol data spine rather than a single dataset

BEVGENIEbuyer room · privateManage buyer room

A harmonised beverage-alcohol data spine rather than a single dataset: ConsumerIQ ingests and cross-resolves distributor movements and depletions (VIP), retail and on-premise POS scans (NIQ/syndicated plus retailer feeds), state regulatory and control-state reporting, supplier CRM/ERP and trade-promotion (TPM) systems, distributor scorecards, and field-team execution data, then applies AI-driven mastering to resolve naming conflicts across sources and align their mismatched reporting timelines into one consistent model. The scarce asset it builds is the cross-source reconciliation layer — the identity master that maps one brand and SKU across distributor catalogues, syndicated hierarchies, state regulatory filings and retailer files, plus the timeline-alignment that makes depletions, scans and shipments comparable in one period.