Amazeme

An identity-and-visit graph for physical shopping destinations, built from wallet passes / QR codes / links with no app download and no POS integration. Each enrolled visitor becomes an identified record whose subsequent visits are recognized automatically, producing per-person visit history (visit count, frequency, recency), value tiering (VIP / returning / high-value with stated average spend), and cross-tenant activity across a whole district — i.e. which stores and experiences one person uses within the same destination. Aggregated to destination level: audience growth versus raw traffic, repeat rate, and average visits per month. Live deployment at Country Club Plaza, Kansas City.

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Brickroad customers

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Coverage

Universe, instruments and categories.

Industry: Application SoftwareReal Estate Management & Development
Instruments: equitiesfixed_income

Dataset card

Type: not stated
Format: Mixed — identified person records with visit-event time series (visit timestamps, destination, frequency, value tier), delivered as real-time audience dashboards and driven operationally through wallet lock-screen messages; pass/QR event stream underlies it
Volume: Small and young — est. ~150K identified visit events per year at the shown deployment (38,200 audience x 3.2 visits/month x 12 months ≈ 1.5M visits/year at face value, but with enrollment still ramping at 24% growth a realized figure of low hundreds of thousands is more defensible). Cross-tenant affinity edges and message-response pairs are far smaller again. Volume is not this row's strength.
Users: Printed for the one live program shown: total audience 38,200 identified visitors at Country Club Plaza, growing 24%, with 67% repeat rate and 3.2 visits per month. Estate-wide this implies tens of thousands of identified records, not millions — a single-deployment pilot rather than a network.
History: 2 years
Update frequency: not stated
Growth: Active, single-site pilot — one named live program with current dashboard figures and 24% audience growth, at a 3-person, unfunded company. Growth is one-destination-at-a-time and depends on each property signing up.
Launched: ~2024-2025 (est.: current-generation product with a wallet-pass mechanism that depends on Apple/Google Wallet pass capability being consumer-familiar, a 'live in 7 days' onboarding pitch, and a single reference deployment — all consistent with a very recent launch)
Delivery: not stated
Entity mapping: not stated
Sample: not stated
Point-in-time: not stated
Licence: not stated

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